Flourish was sending all the wrong signals for the kind of service they actually deliver. So we stepped in and ran the brand through our Signal Shift™ framework, helping founder Ranita reposition Flourish as the best property managers in a cluttered real estate market. This isn’t a high-churn, rent-collector kind of agency. It’s boutique property management, built for owners who want better returns, less drama, and tenants they don’t need to chase. What we delivered: → A refined new logo combining home + streets but with a hidden meaning of growth → A calm, modern colour palette that leans boutique warmth over corporate cold → Messaging that leads with outcomes, not clichés → Subtle nods to Brisbane’s inner-city streets and landmark architecture to give it a local edge It was an absolute pleasure working with Ranita to craft the new chapter of Flourish.