Branding, identity, logo, mark, graphic design and art direction for Ruby Business Associates.
The obvious visuals of a gemstone and faceted forms are deconstructed then reconnected to create the mark and device. Veering away from a ruby red and more towards a rubine hue combined with a warm dark purple the colour palette is modern and approachable. The mark’s outline coupled with the patterned gemstone device reinforces the initial concept and is versatile in it’s use throughout the design. A bespoke type lockup based on various faces gives the identity a unique touch. In saying this, the brand speaks for itself visually without explanation and evokes a sense of discovery and charm.
Although with myself based on the Gold Coast, the client based in Sydney and a small budget, the project required trust and good graphic design process resulting in a very pleased client which made for a very happy designer.
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