Pioneer Mortgages is wholly Australian owned and operated, providing residential and investment mortgage products in the non-bank market situated on the Gold Coast. This branding and graphic design exercise suited me to a tee starting from scratch with limited brief. By creating a ultra friendly logo coupled with simple a typeface and use of whitespace, the brand succeeded in a cluttered industry. From creation of logo, mark, brand, print collateral, visa cards to website and online this was an immensely enjoyable project.
October 23, 2013