Whether at home, at sport, at school, at work or in the community, HQ Network is the platform to chat, share and connect that is secure and private. Even better they are Gold Coast based. The guys at ‘HQ’ approached me to design a logo and simple branding for the suite of HQ Network logos. With a quick turn around and some existing requirements for the brief the challenge was to design something simple, corporate and modern for the social media and online space. The mark is based around different shield shapes which are a historic graphic for HQ and the colour palette is fresh and contemporary. By using photography where the model is looking directly into the camera, the brand aims to engage the viewer into a secure and honest message.
December 16, 2013